With the YMCE award, UMA wish to support young media planning talent.
The media landscape of today offers a wide range of media channels that can be used by media strategists. Expertise, vision and creativity more than ever are needed to construct well thought and efficient media plans.
In order to show & to promote the power of the new channels combined with classic & interactive media, we are organising a competition among young media planning professionals. We challenge young media planners to be as inventive and innovative as possible building a multi media strategy based on a real briefing from an advertiser.